We help you understand every option before booking.
Rookie In Town · Madrid and Valencia
We make moving to a new city easier
We help international students and young professionals find accommodation and feel supported from day one.
- Madrid and Valencia
- International support
- Real human guidance
Rookie In Town
Madrid · Valencia
Real people are behind every conversation.
We work from day-to-day experience in each city.
Our support does not end once the room is confirmed.
International accommodation with local knowledge
Rookie In Town was created to solve a very specific need: helping people arriving in a new city find accommodation and approach the process with greater confidence.
Since then, we have developed our own way of working, built on personal support, operational coordination and a practical understanding of the needs of international students and young professionals.
We do more than list rooms. We work to make the search, booking, arrival and stay part of a simpler, more organised and more human experience.
“A new city involves many decisions. Our role is to make sure accommodation is not another source of concern.”
What defines us
A service designed around the experience of arriving
We combine technology, residential knowledge and human support to reduce uncertainty at every stage.
Understand before recommending
We listen to needs, dates, preferences and context before suggesting an accommodation option.
Explain without overcomplicating
We present information clearly to support a well-informed decision.
Coordinate every detail
Reservations, operations and support work as one team.
Remain available afterwards
We support the arrival and maintain a direct contact channel throughout the stay.
Our team
Clear roles and real people
A multidisciplinary team connecting strategy, finance, operations, reservations, digitalisation and marketing.
Founder and CEO
Carlos Pérez
He leads Rookie In Town’s strategic vision and the company’s evolution, coordinating growth, partnerships and the development of new business lines.
Responsibility
Strategy and development
Finance Director
Jorge Tos
He oversees financial planning, financial control and the sustainability of operations, bringing rigour to company decision-making.
Responsibility
Finance and control
Operations Director
Karen Solís
She leads the day-to-day operation of the homes and coordinates the teams, ensuring each process works before, during and after arrival.
Responsibility
Operations and resident experience
Reservations Director
Jorge Rodríguez
He coordinates the booking process and supports residents from their first enquiry through to the confirmation of their accommodation.
Responsibility
Reservations and customer support
Digitalisation and Marketing Project Manager
Fernanda Fraguas
She connects technology, processes and marketing to improve the digital experience, acquisition and the efficiency of internal processes.
Responsibility
Digitalisation and marketing
How we work
A coordinated experience from start to finish
Every area contributes to making the search, booking and stay easier.
-
01
We listen
We understand the city, dates, budget and personal preferences.
-
02
We guide
We help compare options and understand the conditions.
-
03
We coordinate
We manage the booking and prepare the arrival.
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04
We support
We remain available during the stay to resolve needs.
Rookie and Gestia
Two brands connected by the same operational experience
Each brand addresses a different need and maintains a clear proposition for its audience.
R
Accommodation and residents
Rookie In Town
We help international students and young professionals find accommodation and begin their new chapter in a different city.
- For
- Students and young professionals
- Presence
- Madrid and Valencia
G
Owners and investors
Gestia Livin
Gestia applies the operational knowledge developed by Rookie to the professional management of homes and residential assets.
- Current activity
- Madrid, Valencia and Alicante
- Strategic expansion
- Lisbon
The essentials about Rookie In Town
Information about our activity, locations and relationship with Gestia Livin.
Rookie In Town specialises in accommodation for international students and young professionals in Madrid and Valencia.
Rookie In Town’s accommodation activity is mainly focused on Madrid and Valencia.
Gestia Livin grew out of Rookie In Town’s operational experience. Rookie is focused on students and young professionals, while Gestia provides residential management services for owners and investors.
Rookie’s accommodation offer is focused on Madrid and Valencia. Alicante is part of Gestia Livin’s management activity, while Lisbon is a strategic expansion market for that brand.
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